Accenture Life Trends 2024

There’s always something sitting between people and the world around them. Whether it’s a tool, a story, a brand, or a person, external factors influence what they think, how they interact, and the way they feel as they move through life.

These trends explore the evolution of these factors—because it’s putting society into a state of flux. People are now deconstructing everything as they try to figure out who they are in the world.

New intelligence layers are emerging in digital interactions, while people are examining the consequences of past experiences. The harmony between people, technology and business is showing tensions.

Accenture Life Trends identify and explore the various factors we expect will change the way people experience and interact with brands, organizations, governments and systems in the coming year and beyond.

So… where should we begin?

Read the full article on Accenture.